RebelBase Internship
RebelBase Internship
RebelBase Internship
RebelBase Internship
RebelBase Internship
Design the new customization feature from research, IA, and user flow, to prototypes.
Design the new customization feature from research, IA, and user flow, to prototypes.
Design the new customization feature from research, IA, and user flow, to prototypes.
Design the new customization feature from research, IA, and user flow, to prototypes.
Design the new customization feature from research, IA, and user flow, to prototypes.
My Role
My Role
UX designer intern
I spearheaded the design of a course customization feature, collaborated with other teams and supervised by the lead designer and product manager.
I spearheaded the design of a course customization feature, collaborated with other teams and supervised by the lead designer and product manager.
Timeline
Timeline
05/2022 - 09/2022
05/2022 - 09/2022
Scope
Scope
UX Design
Information architecture
Desktop design
Online learning
UX Design
Information architecture
Desktop design
Online learning
The Challenge.
The Challenge.
RebelBase's platform provides embedded modular courses and workshops for new entrepreneurs, businesses, and students to learn how to launch their projects step by step.
However, educators are only able to instruct with predetermined course contents, failing to achieve specific teaching goals.
RebelBase's platform provides embedded modular courses and workshops for new entrepreneurs, businesses, and students to learn how to launch their projects step by step.
However, educators are only able to instruct with predetermined course contents, failing to achieve specific teaching goals.
How might we allow users to modify the modular courses, so that they can learn with materials that fit their needs?
How might we allow users to modify the modular courses, so that they can learn with materials that fit their needs?
The Outcome. ✨
The Outcome. ✨
I designed 7 tailored user flows for diverse user roles to customize and allocate course contents.
I designed 7 tailored user flows for diverse user roles to customize and allocate course contents.
My design of the user flow successfully transitioned to the implementation stage in October 2022, boosting instructor satisfaction by about 30% post-launch in 2023 Q2.
My design of the user flow successfully transitioned to the implementation stage in October 2022, boosting instructor satisfaction by about 30% post-launch in 2023 Q2.
Due to NDA, mockups showing in this page are not the final design.
CONTEXT
Instructors want to have more control over the course content.
Instructors want to have more control over the course content.
Prior to my intervention, the modular courses were all consisted of predetermined content. Admin users were unable to modify the content within a course, limited to following the courses covered by their membership subscription, and complained about modules that do not meet their specific needs.
Prior to my intervention, the modular courses were all consisted of predetermined content. Admin users were unable to modify the content within a course, limited to following the courses covered by their membership subscription, and complained about modules that do not meet their specific needs.
OPPORTUNITY
How might we allow users to MODIFY the modular courses, so that they can learn with materials that fit their needs?
How might we allow users to MODIFY the modular courses, so that they can learn with materials that fit their needs?
CONSTRAINTS
Ambiguity
Ambiguity
Since the customization feature is new to the product, I had to start from scratch to brainstorm ideas for the entire feature.
Since the customization feature is new to the product, I had to start from scratch to brainstorm ideas for the entire feature.
Technical Challenges
Technical Challenges
Customization may require a reconstruction of existing engineering resources and course contents.
Customization may require a reconstruction of existing engineering resources and course contents.
Time
Time
The customization flow needs to be completed before October.
The customization flow needs to be completed before October.
RESEARCH - user needs & goals
"I want to customize, alter, and shop your modular courses."
"I want to customize, alter, and shop your modular courses."
Initiating the process, my objective was to ascertain the precise objectives and requirements of our user base. By looking at research report provided, I defined 3 distinct user stories, each of which possesses the potential to be translated into valuable insights.
Initiating the process, my objective was to ascertain the precise objectives and requirements of our user base. By looking at research report provided, I defined 3 distinct user stories, each of which possesses the potential to be translated into valuable insights.
RESEARCH - competitors
The core is to what extent should we allow users to customize the modules.
The core is to what extent should we allow users to customize the modules.
I conducted an independent analysis of 16 competitors focused exclusively on customization aspects. Most direct competitors provide very limited room for customization, while some famous e-learning tools have developed comprehensive customization system.
I conducted an independent analysis of 16 competitors focused exclusively on customization aspects. Most direct competitors provide very limited room for customization, while some famous e-learning tools have developed comprehensive customization system.
IDEATE - brainstorm
How will customization flow vary with different levels of restrictions?
How will customization flow vary with different levels of restrictions?
The design of the flow is significantly influenced by determining which users (admin and member) will have customization access and which hierarchy levels they can modify within RB's modular course structure.
I generated multiple flow concepts based on various restriction levels through group discussions.
The design of the flow is significantly influenced by determining which users (admin and member) will have customization access and which hierarchy levels they can modify within RB's modular course structure.
I generated multiple flow concepts based on various restriction levels through group discussions.
DESIGN - user flow
Understand challenges of other teams,
make the best decision about WHO and HOW.
Understand challenges of other teams,
make the best decision about WHO and HOW.
To further understand the challenges faced by other teams, I held meetings with engineers and the content team to present and gather feedback on the proposed flows, iterating 3 more times. I then was able to refine the user flow to address the key questions:
WHO has access;
TO WHAT EXTENT can they customize.
To further understand the challenges faced by other teams, I held meetings with engineers and the content team to present and gather feedback on the proposed flows, iterating 3 more times. I then was able to refine the user flow to address the key questions:
WHO has access;
TO WHAT EXTENT can they customize.
TESTING
Tested with stakeholders, 100% task completion rate!
Tested with stakeholders, 100% task completion rate!
I conducted usability testing by assigning tasks to participants to verify the flow we all agreed on.
I conducted usability testing by assigning tasks to participants to verify the flow we all agreed on.
ITERATIONS
Iterate, Iterate, and Iterate.
Iterate, Iterate, and Iterate.
I crafted diverse mockup iterations to explore interface design options and led design critiques within our product team to generate insights on each version. Leveraging these insights, I refined the selected design into polished high-fidelity prototypes.
I crafted diverse mockup iterations to explore interface design options and led design critiques within our product team to generate insights on each version. Leveraging these insights, I refined the selected design into polished high-fidelity prototypes.
ACHIEVEMENTS
My design had successfully transitioned to the implementation stage!
I did a demo of my final high-fi prototypes to more than 40 stakeholders.
My design of the user flows for the new customization feature had successfully transitioned to the implementation stage in October 2022.
I did a demo of my final high-fi prototypes to more than 40 stakeholders.
My design of the user flows for the new customization feature had successfully transitioned to the implementation stage in October 2022.
REFLECTIONS
Communication is a tool to avoid misunderstandings.
One key takeaway from my experience is the critical importance of active, cross-functional collaboration in design. Ensuring all stakeholders – from team members to other interfacing teams – are aligned, particularly in projects requiring multifaceted team input, is essential for creating effective design solutions.
One key takeaway from my experience is the critical importance of active, cross-functional collaboration in design. Ensuring all stakeholders – from team members to other interfacing teams – are aligned, particularly in projects requiring multifaceted team input, is essential for creating effective design solutions.
Be provocative and open to opinions in the discussion.
Expressing ideas effectively and being open to suggestions are keys to successful collaboration. In this internship, I learned to take the initiative to talk about my design decisions and concerns in in-group discussions and learned how to negotiate properly with other teams when they disagree with some of our designs.
Expressing ideas effectively and being open to suggestions are keys to successful collaboration. In this internship, I learned to take the initiative to talk about my design decisions and concerns in in-group discussions and learned how to negotiate properly with other teams when they disagree with some of our designs.
Great team, great work.
I love the working atmosphere of our team. Everyone was so helpful and nice that I quickly felt I was one of the family. Our communication was effective, engaging, and insightful: we were really trying to tackle the problem with the best solution we could think of.
I truly appreciate everyone I met during this internship.
I love the working atmosphere of our team. Everyone was so helpful and nice that I quickly felt I was one of the family. Our communication was effective, engaging, and insightful: we were really trying to tackle the problem with the best solution we could think of.
I truly appreciate everyone I met during this internship.
Let’s connect
Let’s connect
Get in touch for opportunities or just say hi!
Get in touch for opportunities or just say hi!
yanlinli2022@gmail.com
yanlinli2022@gmail.com